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How to Get Your First 10 Customers

Y Combinator

When most founders look for customers, they reach for cold email and automation tools. But your first 10 customers almost never come from a tool. They come from you, working your warm network and doing the unscalable things most people won't. In this episode of Startup School, YC Visiting Partner Max Kolysh breaks down the real tactics for getting those first 10 customers — where your buyer actually spends their time, why showing up in person wins, and why doing it yourself is your biggest advantage right now. Apply to Y Combinator: https://www.ycombinator.com/apply Work at a startup: https://